Studio Prodesign
Studio Prodesign is a graphic design studio based in Milan, Italy.
The studio specializes in creative direction for editorial projects, events, and large-scale exhibitions. With a focus on innovation and visual storytelling, Studio Prodesign has contributed to numerous high-profile projects, including exhibitions at the Milan Triennale, Expo 2015, and the Microsoft Event during Milan Design Week.
Their work is characterized by a unique blend of creativity, design, and production expertise, making them a leading force in the Italian design scene.
@studioprodesign
Sergio Pappalettera
Sergio Pappalettera is an Italian graphic designer, art director, and filmmaker. Born in Milan in 1961, he founded Studio Prodesign in 1985, focusing on the music industry.
He’s collaborated with iconic Italian artists, creating iconic album covers.
His work extends beyond music, encompassing art direction for major events like the Jova Beach Party and the Tree of Life at Expo 2015.
He was the visual designer for XFactor13 in 2019. Since 1991, he has contributed as art director to Jovanotti’s concerts and the Jova Beach Party, leaving his mark on some of Italy’s biggest musical events.